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Marketing
Digital Marketing Manager - Brightly
October 2021 - March 2022
Marketing and Brand Partnerships Manager at Brightly, a small sustainability startup in Seattle, WA.
Daily Operations:
- Created and executed general marketing strategy, focusing on reach and conversion growth with both paid and organic channels.
- Directly executed email and SMS channels, overseeing social media and community (circle.io) channels.
- Helped with e-commerce, including merchandising, copywriting, SEO optimization, and UGC generation.
- Managed Brand Partnerships, ensuring timely and accurate sponsored content, and general satisfaction of paid partners.
- Created and presented growth reports, utilizing data to optimize marketing strategy.
Achievements:
- Significantly grew email and SMS list size, while also improving on engagement metrics. Increased open rates, CTR, and revenue generated from email and SMS channels.
- Help convert our sizeable organic following to customers, increasing conversion rates through owned channels.
- Helped transition a mid-stage startup from reach-based to revenue-based KPIs.
- Re-designed the entire email and SMS eco-system, including software, templates, goals, and reporting structures.
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Growth Marketing Account Manager - Cranktank
June 2021 - October 2021
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DTC Growth Marketer specializing in earned, paid, owned, and shared marketing.
Account Management
- Create and execute multi-channel marketing campaigns, as well as manage day-to-day marketing through Klaviyo, paid media management, Direct to Publisher ads, PR, etc.
- Used Monday task management software to keep partners for multiple accounts on track and performing well.
- Created monthly and quarterly reports using Google Analytics and Google Data Studio
Shopify and Web Design
- Managed DTC channels through Shopify, including inventory management, theme management, SEO and Google Search Console optimization, app integration, and creative design.
Klaviyo
- Managed day-to-day and campaign-specific email marketing, creating flows and campaigns, and reporting on KPIs.
Paid Media
- Managed direct-to-publisher buys and facilitated paid media spending across Facebook and Google Ads.
Creative
- Used Adobe Creative Suite to create emails, ads, website assets, brand pieces, and more.
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Digital Marketing Associate - Bight Gear
March 2018 - April 2019
Created and executed a Social Media Strategy and Content plan, using Facebook, Twitter, Youtube, Instagram, and Hootsuite. Created visual content and wrote copy for social media and the website. Also kept track of website and social media performance by using Google Analytics. Learned how to work within a small size startup in which roles are fluid and communication is key.
Business Development
Growth Marketing and E-Commerce Manager - Whittaker Mountaineering
​April 2019 - Present
Business Growth Operations:
- Created a Covid-19 Health and Safety plan based on Washington and CDC guidelines. Made sure employees and customers were sticking to the plan and tailored it according to the release of new guidelines.
- Implemented a new POS system: Set up and trained incoming staff on EZRent by Wintersteiger. Created procedures for staff to follow regarding daily operations and one-off events such as sales.
- Acted as the primary contact during the design of a new Website, and facilitated the connection of our new in-store POS with the new website through Shopify. Set up various product pages, collections, themes, and landing pages within Shopify, and oversaw daily operations regarding Shopify and content creation for the website.
Marketing Operations:
- Planned, implemented, and marketed a used gear purchasing and reselling program called the Gear Cache, which 6Xed our revenue during its launch week and continued to sustain high levels of profit thereafter.
- Created content and set up campaigns and audiences for multiple marketing initiatives, executed through Facebook Ads Manager, Email Marketing, Google Ads, and physical assets.
- Created reports in Google Analytics and tailored upcoming campaigns based on data from multiple sources. Presented monthly and quarterly reports to management.
- Managed our Ecomm store through Shopify by redesigning high-traffic pages through Pagefly and Shopify 2.0, managing inventory, determining and acting on KPIs, optimizing website layout through filters, and optimizing SEO through Google Search Console.
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Business Development Intern - Yellowfin BI
June 2017 - August 2017
Worked with sales and consulting teams. Completed various marketing, website design, and business administration projects. Used business analytics software to compile reports on various industries. Learned how to work and communicate effectively within a multi-departmental team, how to communicate across departments, and how to work in a corporate environment.
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Founder - Idawood Apparel
June 2016 - July 2017
Started and ran a firewood and apparel company. Balanced finances, dealt with customers, designed logos, sold hats and T-shirts, ran several social media marketing campaigns. Learned how to start and run a small business, handle employees, and communicate effectively with customers.
Outdoor Education
Backpacking Guide - UWild
​April 2019 - Present
I organize, oversee, and lead hiking and backpacking trips ranging from 1-7 days with groups of 5-20 students. Help groups of my peers with little outdoor experience prepare for extended periods in the wilderness, organize activities and team building events during the trips, and am responsible for the safety and experiences of all students on the trips. Learned how to effectively lead and manage a team in sometimes high-stress scenarios, as well as facilitate team building in extraordinary circumstances.
Bartending
Bartender - Ketchum Hangout
June 2019 - January 2020
Worked as a bartender creating craft cocktails and a high-class drinking experience. Initially opened/closed the bar, handled transactions, and interacted with customers. Was promoted to lead bartender with responsibilities including liquor inventory and cocktail invention. Learned how to handle challenging customers, create an inviting atmosphere, sell an experience, and manage a team of employees.
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Barback - The Mint
June 2018 - September 2018
Worked as a barback during events. Performed bartending duties such as interacting with patrons, mixing drinks, cleaning and supplying the bar, handling cash transactions, etc. Improved interpersonal, teamwork, and communication skills.